Current Social Media Accounts
Please provide me with links to your current social media accounts (copy and paste URL). If you don't have any, just write N/A.
What is the primary purpose for your social media?
What do you hope to achieve? Establish your brand? Engage with your customers? Provide them with customer service?
What have you been doing up until now?
Please provide as briefly or as in depth as you prefer, a description of your current social efforts/strategies/campaigns.
What seems to work for your competitors? And who are your competitors?
I can do the legwork for you in terms of what they're doing and if it's working — but you might have better insight into your industry than I do.
What brands and/or individuals would you consider to be your
social strategy inspiration?
Either in your industry or completely outside of it — who's social strategies (if any) inspire you? Whose feeds to you
What's your experience level with social media marketing?
There are no wrong answers here. Do you only use it for personal use? Only your business, but you're just guessing what you should be sharing and when? Or are you a marketing whiz and know a thing or two already?
Ideally, what kind of time commitment are you looking to have with your social strategy?
AKA — how much time do YOU personally want to spend working on this social strategy? Once a week to go over "the plan" — or biweekly, montly, etc.