I am thrilled to be considered for your social media strategy.

My main objective is to create a social strategy that achieves your goals and reaches your target audience. Your answers to the following questions will help me better understand your current efforts and what we should do with your future social media management.

Part I — The Basics

Primary Contact *

Primary Contact

Nice to meet you! What's your name?

First Name

Last Name

Email Address *

Phone

This is optional. I don't always give out my number on the first date either.

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Company Name *

Company Website

If you have one, that is. I also offer web design services!

Current Social Media Accounts *

Please provide me with links to your current social media accounts (copy and paste URL). If you don't have any, just write N/A.

Part II — Strategy

What is the primary purpose for your social media? *

What do you hope to achieve? Establish your brand? Engage with your customers? Provide them with customer service?

What have you been doing up until now?

Please provide as briefly or as in depth as you prefer, a description of your current social efforts/strategies/campaigns.

Where are your customers?

Local or national? B2B? B2C?

Part III — Other People

What seems to work for your competitors? And who are your competitors?

I can do the legwork for you in terms of what they're doing and if it's working — but you might have better insight into your industry than I do.

What brands and/or individuals would you consider to be your social strategy inspiration?

Either in your industry or completely outside of it — who's social strategies (if any) inspire you? Whose feeds to you just love?

Part IV — Working Together

What's your experience level with social media marketing?

There are no wrong answers here. Do you only use it for personal use? Only your business, but you're just guessing what you should be sharing and when? Or are you a marketing whiz and know a thing or two already?

Ideally, what kind of time commitment are you looking to have with your social strategy?

AKA — how much time do YOU personally want to spend working on this social strategy? Once a week to go over "the plan" — or biweekly, montly, etc.

What kind of process will work best for you? *

I will provide Mallory Jacobson LLC with stories, topics, and promotions.

I want Mallory Jacobson LLC to do the "discovery" work for me.

I'd like a combination of the above two options.

I have no idea.

Budget *

I typically charge a weekly stipend to manage a social strategy. While I do have base price points I like to meet, its important to me to work within your budget. It's more about what you're comfortable paying and what your marketing budget looks like. Again, no wrong answers here. I'll speak up if your number is too low or too high.

Anything else you'd like to tell me about this project?

I'm all ears 🐰

Social Media Questionnaire

I am thrilled to be considered for your social media strategy.