Working with Hawaii-based greenteaHAWAII distributor Dale F. of Fit Tea Hawaii was a great creative project to take on. His needs were simple as far as functionality went, but getting to sink my teeth into the Hawaii-centric photography, colors and illustrations made this project a welcomed challenge. In terms of branding, I stuck close to the overall branding of greenteaHAWAII’s main website, while injecting a bit of unique personality to differentiate Dale’s sales branch. I chose a typeface that had a similar feel to the “mother site” with a hip and bright twist, using pinks, greens, yellows and more to breathe new life into the branding. I especially loved designing the individual tea artwork, incorporating vintage illustration vector art into the mix.
Overall, I couldn’t be more pleased with the way this site turned out. In addition to the design of the site, Dale needed help setting up his MoonClerk account to use for his Loyalty Box Program. I set up the form for him and subsequently integrated it into his site in order for the user to sign up for the Loyalty Program without ever leaving his website.