Designing the logo for Dena’s Dance Company involved taking Dena’s personality into account. Sparkles and glitter is what immediately came to mind! She also really wanted something flowy and feminine in her dance company’s branding. The final design incorporated all of those elements while also communicating a fun and hip tone. It’s incredibly rewarding to see this logo on the t-shirts of all her dancers, ages 3 to 18. Dance is something close to my heart so this project was a blast to design!