Power metal band Avant Guardian contacted me prior to the yearly metal festival ProgPower USA to design a print ad for them. Being featured in the yearly sampler CD that ProgPower puts out, the band also scored a print ad in their booklet. My contact, bass player Luis, provided me with all the pieces I needed to make the ad (album artwork, band photo, quotes) and some examples of ads he liked for various reasons. I made the creative choice to take their band photo and completely cut out the background so the guys stood out more against the white background. And having an ad on a white background definitely made it stand apart from other ads with black backgrounds — the go-to for most metal advertisements in this booklet. Both parties were very satisfied with the final product.
You can check out Avant Guardian's music on Spotify and find them on Facebook!